Grifco was founded in 2002. We are a creative, boutique PR agency specialising in luxury travel brands including hotels, resorts, destinations, spa & wellness, and property, which nurtures the needs of its clients and creates memorable campaigns for our international clients.
In 2018, Grifco PR joined forces with MMGY Global, the world’s largest marketing communications organisation dedicated to travel, tourism and hospitality. As part of the MMGY Global family, we are uniquely placed in the industry as a boutique luxury specialist; but with the support of the world’s leading tourism marketing powerhouse. Through this we have access to other services including digital marketing, creative campaigns, international PR, and trade representation, if needed.
Our offices are located in London Bridge, central London. We have 24 full time staff in the press office, a Financial Director, IT support and a number of experienced trusted freelance PR consultants in our network.
As a world-leading lifestyle PR specialist, MMGY Grifco looks after a variety of luxury brands, destinations, hotels, villas, and tour operators. We are specialists in the UK media.
We have our own database with many thousands of personal media contacts, providing the best possible network for clients.
MMGY Grifco’s team is full of creative ideas and enthusiasm. We go above and beyond to deliver strategic and targeted campaigns for our clients.
The MMGY Grifco press office teams work very closely with clients, tailoring each bespoke campaign, to the point that they often start to see us as an “in-house” resource rather than agency.
Strategy and PR Plans: Driving and leading on strategy for travel brands, or adapting existing PR strategies to deliver on key objectives
Creative Ideas: Brainstorming, presenting and delivering achievable and in-budget creative ideas inline with the brand’s messaging and overarching aims
Press Office: Media monitoring, coverage evaluation, tailored target media lists, press release distribution, tailored and personalised media outreach, travel trade and consumer forward features, briefing documents, etc.
Top Tier Contacts: The best connected PR professionals in the industry and beyond, with top tier contacts across national, consumer, glossy, travel, trade, loyalty, MICE, regional media and digital influencers
Content Creation: Consumer and trade press releases, press kits and other content. Ability to adapt tone for specific media, as well as regionalise press releases
Reacting to the News Cycle: Daily monitoring of national media for trends and opportunities for our clients to hook onto the news cycle
Press & Influencer Visits: Coordination of media visits for top tier press and influencers including invitations, itineraries, follow-up etc. Organising and hosting group press trips where appropriate. As an agency, we organise over 600 individual media trips a year for hotels and tourist boards as well as 40 group trips
Brand partnerships: Identifying like-minded brands for each of our clients and partnering on cross-promotional marketing opportunities, pop up events, competitions, influencer trips and much more
- Influencer / Key Opinion Leader Strategies: Extensive social media experience and black book of contacts to create compelling visual storytelling campaigns that drive engagement and action
Events: Planning media events all the way through from sourcing an on-brand venue and catering, invitation list, hosting on the day
Corporate Reputation Management: MMGY Grifco has managed the reputation for some of the world’s top destinations and hotels including Wyndham Hotels & Resorts, Opodo, Hilton’s luxury brands and Dorsett Hospitality International
Profiling: Securing top level print and broadcast interviews for senior spokespeople including Sky and BBC news interviews for top travel executives
- Social Media: Social media strategy, content planning and creation, community management, influencer engagement (paid and gifted)
- Awards: Our team creates an annual awards calendar, sharing deadline and submission details with each client and drafting entries as required
- Competitions: Source any relevant competition opportunities across key target titles, print and online
- Global Network: A strong connection to the very best PR contacts across the world to support our clients
- Crisis Communications: Our staff have been trained to respond to crises and can similarly train a spokesperson on a client’s behalf. We deliver day-to-day issues management services for our clients
Grifco PR has a friendly team who pride themselves in obtaining the best possible results for clients.
We have five teams in the agency, each led by a senior director and supported by experienced professionals with in depth knowledge of the travel industry. Every client has a dedicated team that knows and understands their PR needs.
