Sarah is Senior Vice President of PR at MMGY Grifco and has over 35 years’ experience in international PR and marketing across destinations, tour operators, hotels, cruise companies, airlines and consumer brands. Her expertise spans strategic counsel and planning, stakeholder engagement, media and influencer relations, crisis communications and integrated campaign delivery.

Sarah’s work has been awarded with a Bronze Cannes Lion for PR, a Gold Indie Global Award, a Shorty Social Good Best Work and two HSMAI PR awards. Most recently, Sarah spearheaded the launch campaign for Montcalm Mayfair, recognised by Marriott International as the Best Hotel Opening in EMEA across all Marriott brands. 

ssheehan@grifcopr.com