Grifco is a creative, boutique, luxury travel, spa and property PR agency.

As a strategic travel & lifestyle PR agency, MMGY Grifco partners with luxury hospitality, destination and tourism brands to shape reputation, secure high-impact coverage and deliver strategic communications and partnerships that support commercial performance. 

Our boutique approach and senior counsel have helped brands maximise editorial coverage, deepen audience relevance and build long-term credibility.  We are part of MMGY Global, combining global travel intelligence with hands-on strategic execution. 

We define what makes a brand distinct, sharpen positioning and develop a clear media strategy that turns visibility into authority. Backed by MMGY Global’s travel marketing expertise, we combine international insight with boutique-level senior counsel. 

We deliver: 

  • Senior counsel and editorial judgement 
  • Deep hospitality and lifestyle sector expertise 
  • Established relationships with leading national and international media 
  • Creative ideas and impactful partnership activations 
  • Integrated strategy informed by global travel intelligence 

We help clients build reputations that endure and strengthen their position within competitive global markets. 

Our Strategic Capabilities 

Our luxury hospitality PR expertise is built to support new openings, repositioning initiatives and long-term reputation management. 

We offer:  

  • Strategic Media Relations: High-impact PR campaigns aligned to brand positioning, revenue targets and global audience strategy. 
  • Luxury Hospitality Launch Strategy:  New openings, repositioning and international campaign roll?outs. 
  • Profiling, Thought Leadership and Narrative Development: Positioning brands as authoritative voices 
  • Press Visits and Influencer Initiatives: Experiential storytelling that drives credibility and engagement. 
  • Creative Partnerships and Collaborations: Strategic alliances that amplify brand visibility and unlock new audiences. 
  • Integrated Travel Communications: Powered by MMGY Global’s audience intelligence and international marketing network. 
  • Performance Monitoring & Insight:  Data–driven evaluation to refine and strengthen future campaigns. 

Meet the team

Alexandra Delf

Managing Director

Sarah Sheehan

VP, Public Relations

Our team blends backgrounds in journalism, hospitality communications and global marketing, bringing editorial judgement, sector insight and strategic thinking to every client engagement.

Our reputation is reflected in the words of writers who trust our expertise and delivery:

“

We had the most brilliant time at Jade Mountain in St Lucia and have never stayed somewhere quite as beautiful. Thank you so much Grifco.

Bryony GordonFeatures Writer, The Telegraph
“

Grifco are without a doubt one of London’s top travel PR agencies. Not only are they are a delight to deal with but the team are smart, efficient and work tirelessly to absolutely nail the unique angles we look for at High Life.

Ianthe ButtCommissioning Editor, BA High Life
“

Grifco is one of the best, most efficient, most honest PR agencies out there – always on top of what is newsworthy, always dependable when it comes to organizing trips. I love dealing with them.

Daisy FinerCondé Nast Traveller Magazine
“

Grifco are top of my go-to agencies for the best in luxury travel PR, they never fail to come up with new and interesting angles for each of their clients which are perfectly tailored to each publication. They know what to pitch, and when to pitch it, which at a busy weekly magazine is paramount. The team are great fun too, which always helps.

Hetty ChidwickLuxury Editor, Country Life
“

With a team of adept, capable and clued-up professionals, Grifco are a joy to work and liaise with.

Farhad HeydariInternational Managing Editor, Departures International and Centurion magazines
“

Grifco has one of the best reputations in the world of travel PR. I have found them to be efficient, pro-active and extremely helpful. It is a pleasure dealing with them and with their many clients.

Mark PalmerTravel Editor of the Daily Mail
“

Grifco are proactive, engaging and a joy to work with. They understand which media works best for which clients and vice versa meaning that both the press and the clients get what is of most benefit to them.

Nicola KavanaghEditor-in-Chief, GLASS
“

Grifco has always been one of my favourite PR agencies to work with. Friendly and down-to-earth, the lovely team are a pleasure to spend time with, both on press trips and planning independent hotel reviews over coffee.

Lucy WilliamsFashion Me Now
“

Grifco is an impeccable example of how a PR agency should be. They are always at the ready with original ideas and suitable suggestions; image requests are met swiftly; and the team are invariably friendly, fun and helpful.

Caroline LewisOnline Travel Editor, Harper’s Bazaar
“

With a team as enthusiastic as they are knowledgeable about their clients, working with Grifco PR is always such a pleasure. We've been privileged at The Arbuturian to have established a relationship with Grifco since our inception nearly five years ago and have enjoyed a long and fruitful working relationship in that time - long may it continue!

Toby WhiteManaging Editor, The Arbuturian
“

We love working with Grifco - they’re brilliant at pinpointing the clients and destinations that are just right for your publication and always go that extra mile to deliver a totally professional service. You know if Grifco are dealing with it, it gets done! I always feel that I am taken care of with them.

Jane BrutonDeputy Editor & Director, The Daily Telegraph
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Consummate travel PR professionals: well informed, always available and ever efficient.

Frank BarrettTravel Editor of the Mail on Sunday
“

GRIFCO is a hardworking, well-drilled and genial team that never stops coming up with fresh ideas that appeal to journalists and travel editors. They always get back to you promptly, and it's no surprise that many clients have stuck with them for years.

Nigel TisdallTravel Editor, Marie Claire UK
“

Grifco is the best PR agency I've worked with. Ever dependable and efficient, they are not only well-informed and skilled at understanding each publication's nuances, but they are honest, hardworking and enthusiastic and the one agency I relax with, knowing everything will be taken care of. A pleasure to work with.

Lauren HoTravel Editor, Wallpaper